PepsiCo replaces ingredient in Gatorade after internet petition

PepsiCo is one of the biggest brands in the market, not only for its popular drink, but also for its range of products, including potato chips and Gatorade.

Not long ago started a campaign on the website change.org which was asked to eliminate in the ingredients of Gatorade, the BVO Chemical, containing bromine and is "necessary" to maintain uniform citrus flavor in the drink.

“The ingredient, brominated vegetable oil is a chemical containing bromine, which also is on fire retardants.

Small amounts of BVO are legally used in some citrus flavored beverages in the United States to maintain flavor evenly distributed.

Molly Carter, spokeswoman for Gatorade, said that the versions of those drinks without BVO will be sold in the U.S. in the coming months. [...]

According to the activist group for food security "Center for Science in the Public Interest", the BVO is a "food additive poorly analyzed and possibly dangerous and there is no reason to use it in Gatorade or other drinks."

Reuters

Even knowing the chemical additives used in many drinks, strong advertising system prevents that the studies on the effects on the human body of these chemicals make any kind of change in the economic behavior of these companies.

Knowing that the economic process dehumanizes, and at the same time firms care little about what we consume (it's still up to us if we consume a product or not), is an aspect of the economy that I dislike.

I'm one more to the expectation of a change in the mentality of the consumer and the producer.